Can Anyone do Internet Marketing?

by buywebre1 on June 24, 2013

This is an excellent question, one of which I am very qualified to answer since if it wasn’t for internet marketing, I would not be earning a living.

First. Everyone might have their own idea what interest marketing is about. The simplest definition is to not to sell service or products via the internet but instead provide a place for those interested in certain products. Here they can get a better understanding of these products and using the tools of the internet (which would be the marketing part ha ha) to find people who want to buy these products or services.

Sending potential buyers to products rather than the other way around.

Anyone can do internet marketing Since there are probably billions of people who use the internet now, this seems to be the most powerful place to sell your wares and to do marketing. But because there are so many people who are marketing on the internet now – what use to be easy in the early days (by early days I mean the mid-late 1990′s which is when I first started through a cellular company I worked for) is now extremely complex and difficult.

With so many websites on the internet now – unless you are some what known, how will people find you? The main tool that people use to become known and market themselves on the internet are the search engines of which most people have heard of the two largest ones which are used or even build into the web browsers. But have you ever done a search on these services – what is the result? Thousands or even millions of responses of which maybe people doing their own personal search via these browsers will look on the first few pages to find the resource they seek. Thus the chances of being found, especially for a new company or service is almost nil.

With the explosion of social media pages, viral marketing, and other emerging strategies, it appears that Internet marketing is the ultimate game-changer in a number of industries. The actions look so simple that even a child could do them; posting ads and starting social media pages are actions taken by hundreds of individuals and small businesses every day. However, there is a large gulf of differences between those actions and a a full-fledged marketing campaign. For the purposes of this article, we will focus on Internet marketing in the sense of a larger, semi-permanent campaign rather than a collection of loosely-connected advertisements.

Anyone can do internet marketing

As with any form of marketing, a cohesive campaign always works better than a chaotic approach. Also like other forms of marketing, information about the product must be carefully controlled, contextualized, and sent to the right demographics at the right time. Providing information about features or services that are irrelevant to a customer’s needs at a given point in time has the same effect as not providing that information at all. Worse still, it can potentially drive a customer away. Put bluntly, Internet marketing is a high-risk, high-reward action. If it pans out, marketing materials reach a huge number of people with minimal expense from the company, thus generating more sales an increasing revenue.

A failure could result in the product going unnoticed or, worse, being held up to ridicule by the very people who were supposed to want it. While basic Internet marketing tasks can be carried out by anyone, overarching strategies should be left to professionals. Companies must make these plans carefully and consider the implications of not only what they choose to say about the product, but also their manner and method of dissemination. A failure to observe that caution could result in disaster. The first question is finding where the target market goes. While there are numerous free classified ad websites, many have poor reputations or simply would not reach a sufficient number of people, possibly because of a local focus.

Advertising on social media is always an option, but comes with its own pitfalls which will be discussed later.

After doing this, it may simply be a matter of a few phone calls and emails to a website administrator and perhaps a website designer to secure both ad space and an ad. This can become expensive, especially if the website has high traffic. It could also backfire if the target demographic is the type to use ad-blocking software. As mentioned above, websites should be considered on the basis of what they are saying about the product based on the website’s content; in other words, potential pages where advertising takes place should be thought of as brick-and-mortar store-fronts, and the company must ask the question of whether it wants its name associated with this particular store. While this may be simple for some niche retail pages, news sites draw a great deal of traffic and an equally great amount of controversy.

An association with a certain news site, even if the ad only appears infrequently, could be deeply damaging to brand reputation

It could even draw negative responses, including boycotts, parodies, and letter-writing campaigns. Second, the method of the advertisement must be considered. While they seem effective and guaranteed to capture a viewer’s attention, pop-up ads are universally reviled and seen as the sole province of disreputable companies. Sidebar ads are often ignored, and more often the victim of ad-blocking software. Email advertisement is always an option, but is looked upon as spam. Third, the very nature of the product should not be forgotten. Internet marketing is not a “silver bullet,” one-size-fits-all solution; some products are innately not cut out for the on-line environment. Banking on the product being seen by family members is a risky choice, but could result in substantial sales. Finally, one must consider the potential pitfalls of social media advertising. Instead of traditional advertising where information is being communicated to a consumer, social media advertising features the company entering into a conversation about the product. While this may seem advantageous, keep in mind that certain individuals will not like the product, and will be vocal about their dislike.

One or two poor interactions with customers have the potential to destroy any business goodwill.

The Internet is littered with the husks of nascent marketing campaigns that were derailed by poor choices on behalf of the marketing personnel left to oversee them, whether those choices involve rude emails, a failure to manage public complaints, and even accidents where a personal message is posted to the company’s social media page. All of the gaffes draw attention, which may not necessarily be bad, but too many of them can erode a company’s reputation and make the product less desirable. Furthermore, in regards to social media, one must take care to engage customers. Simple actions, such as open questions on new product design, small give-a ways, and, if applicable, humor related to the product’s field, should be posted when possible. However, a professional image should be retained at all times; the social media page represents the company and must project a positive image at all times.

The page’s content, even the content that is generated by potential customers, must be consistently monitored for offensive material that is unrelated to the product. That offensive material should be removed. However, if the material is related to the product, steps should be taken immediately to ameliorate the customer’s or potential customer’s concerns. Although we have focused on the potential problems that come from failures to market successfully on the Internet, there is still potential for tremendous rewards. While the basic tasks can be performed by nearly anyone, the overarching strategy must be carefully devised and individual marketing employees carefully instructed and monitored in their execution.

The increasing use of and reliance on the Internet, especially by younger consumers, presents an invaluable opportunity for businesses in all industries and of all sizes; the pool of potential customers is constantly expanding, and shows no signs of stopping. To answer our original question, Internet marketing can be done by anyone, so long as it is done intelligently and carefully and above all using statistics. Without which how do you know if anything you do is working? So internet marketing could easily be done by anyone with the right training.

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In this present day we all are entirely dependent on internet for almost every activities we do. Anything and everything is now marketed online.
Social media marketing can undoubtedly said as the next best thing in marketing. [click to continue…]

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